Our aim is to transform what we are known for – to make Farnborough International a globally recognised brand, famous for its pioneering spirit in delivering world class Airshows and hosting business events in our state of the art 20,000 sqm exhibition and conference centre.
With new exciting opportunities on the horizon and the business expanding fast, Farnborough International is always looking to strengthen its world class team.
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The Role
Farnborough International is looking for a proactive and hands-on Marketing Manager to strengthen its world-class team as it continues to grow its position in the events market and expand the portfolio of leading events.
Working as part of the Venue Marketing Team, the Venue Marketing Manager will join our dedicated team to help deliver a wide range of exciting initiatives and campaigns across the Farnborough International brand.
They will play an active role in delivering a diverse marketing programme covering our purpose-built 20,000 square metre venue, Farnborough International Exhibition & Conference Centre, and our growing portfolio of events, including ITT Hub – the future-focused innovation and technology transport show.
The role will support the Head of Venue Marketing in planning, development and roll-out of strategic marketing campaigns against business vision and objectives.
The role directly reports to the Head of Venue Marketing, overseen by Venue Director and Marketing Director
The Candidate
We are looking for a candidate with proven marketing and communication skills, including developing and delivering marketing plans, including media planning/buying.
With strong digital and social marketing knowledge, from user journey planning to continuous optimisation of activities for best performance.
You must therefore have strong knowledge of digital platforms, CRM, social networks and content plan delivery including MarTech platforms (Active Campaign, Hootsuite etc.) with the ability to learn different systems.
The successful candidate will have experience in developing effective marketing collateral across print and digital media with strong copywriting and proofreading skills.
You are pro-active, organized and have the ability to multi-task whilst having excellent attention to detail.
With effective interpersonal skills, you are a team player willing to collaborate with different internal and external teams, whilst being a creative thinker with the confidence to voice new ideas
We seek a candidate with enthusiasm and a passion to embrace our values and pro-actively drive our brand forward through effective communication delivery and effective time management.
The Tools
Microsoft Office suite
Website CMS (Umbraco/Wordpress) Google Analytics & Heatmapping
Social media channels scheduling and monitoring
CRM – Ungerboeck
Email and marketing automation - Active Campaign
Graphic Design & Video - Adobe Photoshop, InDesign, Illustrator, Premiere Pro or other similar tools
Virtual events - SpotMe or similar
Excellent computer skills, including experience of word processing, PowerPoint, InDesign, spreadsheets, databases and e-mail software
Other digital marketing platforms
How to Apply
Vacancy location: Hybrid working, 3 days from Farnborough Hampshire office, and 2 days from home
Details: Permanent, Full time, Monday to Friday, 37.5 hours per week
To view the full job description:Job Description - Venue Marketing Manager.docx
All applicants should apply with a CV and Supporting Statement, which must include salary expectations and location
APPLY NOWThe Role
Farnborough International is looking for an ambitious, proactive, and hands-on digital marketer to strengthen its digital news channel (FINN: Farnborough International News Network).
The successful candidate will play a vital role in evolving the FINN brand for an audience who look to Farnborough for objective and authoritative guidance on the issues impacting the aerospace industry.
This will be a highly visible and important hire – the DPM will be a key component in a comprehensive investment and strategic alignment programme ensuring that FINN output is worldclass and will necessitate frequent international travel.
The Responsibilities
- • Responsible for all FINN digital operational and marketing matters (the day-to-day running of channels)
• Direction and management of our external web development agency, leading to the creation of a new, world-class website for FINN.
• Management, delivery, and continuous improvement of the FINN newsletter programme.
• To ensure that the FINN website is subject to best practice in SEO and support all contributors in this regard.
• Conceives and executes strategies for FINN audience acquisition across multiple geographies.
• Managing all third-party suppliers and agencies relating to the maintenance and development of FINN digital assets.
• Implementing strategies for boosting audience engagement across the FINN digital estate.
• Strategic direction to maximize the commercial potential of all FINN products and provide support for the sales team.
• Oversight of all pertinent metrics and performance analytics ensuring that the FINN team have optimal situational awareness and make informed decisions.
• FINN subscriber database management – ensuring that this asset is leveraged effectively and maintained appropriately in support of FINN objectives and identifying augmentation opportunities.
• Audience profiling and research including surveys.
• Monitoring aerospace industry sites and identifying emerging trends. Collaborates with internal teams to optimize user experience.
• Responsible for sponsorship asset production and all content uploads according to schedule.
• Assisting the Head of FINN and Editor in the filming of aerospace events in the UK and abroad (production).
• Assist the Head of FINN in the organisation, pre-production and fulfilment of sponsorship and editorial activations, including the collation of production information packs, and on-site content curation and editorial team support at all filmed events.
• Assist Head of FINN in the creation of all assets for the large screen network at Farnborough International Airshow.
The Skills & Competencies
- • BS/MS degree
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Good copywriting skills
The Salary & Benefits
Salary: Competitive Salary, dependent on experience
Location: Hybrid working, 3 days from Farnborough Office in Hampshire, 2 days from home
Details: Full Time, 37.5hours per week
Contract: Permanent Contract
Benefits include; commission, hybrid working, pension, private health insurance, life insurance, access to Farnborough parking, cycle to work scheme, extended remote working, enhanced parental leave, 28 days annual leave, buy additional annual leave, long service additional annual leave
All applicants should apply with a CV and Supporting Statement, including salary expectations and location
People & Values
Farnborough has a rich history of pioneering aviation triumphs and we at Farnborough International have stood shoulder to shoulder with industry pioneers for decades. It is this pioneering spirit that continues to run through our business today and will enable us to grow in the future. We are ambitious, you will need to be too. It’s also one of the most supportive and progressive working environments around.
People are at the heart of what we do at Farnborough and we are looking for individuals who can embrace and deliver the 3 core values at the centre of our business:
Positivity: We’re always looking for a better way. We have a confident can-do attitude in the work we deliver every day.
Precision: We take care and pride in every detail of safety and organization, so that our clients shine.
Partnership: We work as one team to get the best results and work openly and collaboratively with our clients.
APPLY NOWThe Role
Farnborough International is looking for an entrepreneurial and commercially orientated Head of Marketing to strengthen its world-class team as it continues to grow its position in the events market and extend its portfolio. Our preferred candidate will be an exhibition and events industry pro with a stellar reputation. They will be brimming with ambition and on the hunt for the next big opportunity.
Leading the Venue Marketing Team, the Venue Head of Marketing will help deliver a wide range of exciting initiatives and campaigns across the Farnborough International brand. The role directly reports to the Marketing Director and collaborates closely with the Venue Director.
They will play an active role in delivering a diverse marketing programme covering our purpose-built 20,000 square metre venue, Farnborough International Exhibition & Conference Centre, and our growing portfolio of events, including ITT Hub – the future-focused innovation and technology transport show.
The Candidate
The successful candidate will be commercially minded, entrepreneurial and have a strategic outlook.
They will have proven success in delivering marketing plans, including media planning/buying, coupled with event marketing experience and developing effective marketing collateral across print and digital media.
With strong experience in MarTech platforms (Active Campaign, Hootsuite etc.), digital and social marketing knowledge, from user journey planning to continuous optimisation of activities for best performance, they will have the ability to learn different systems in a timely manner.
They are a creative thinker, with the confidence to voice new ideas, whilst having an analytical approach to research competitors and market trends.
They have strong attention to detail whilst effectively managing their time.
With excellent copywriting writing, communication and organisational skills, they are pro-active and able to multi-task.
We are looking for a candidate that is a team player, willing to collaborate with different internal and external teams, whilst being an inspiring and effective people manager.
The Salary & Benefits
Salary: Competitive Salary, dependant on experience
Location: Hybrid working, 3 days Farnborough Office based and 2 days home based, Hampshire
Details: Full Time, 37.5 hours per week
Contract: Permanent Contract
Benefits include; hybrid working, pension, private health insurance, life insurance, access to Farnborough parking, cycle to work scheme, extended remote working, enhanced parental leave, 28 days annual leave, buying additional annual leave, long service additional annual leave
View Full Job Description: Venue Head of Marketing.docx
All applicants should apply with a CV and Supporting Statement, including salary expectations and location
APPLY NOW